01 Executive Briefing
In 2021, Chi Limited (Chivita) sought a logistics partner to support their expanding distribution needs. Starting with a modest requirement for 5 vehicles, they needed a partner who could demonstrate reliability, scalability, and operational excellence. The challenge was to prove our capabilities with limited initial resources while positioning for future growth.
The Hurdles
Fragmented visibility and aging infrastructure created a critical bottleneck for regional operations.
The Maneuver
Mubraiz Resources initiated the partnership by deploying a carefully selected fleet of 5 trucks with our most experienced drivers and dedicated support team. We implemented rigorous performance monitoring, proactive maintenance schedules, and real-time reporting systems to demonstrate our commitment to excellence from day one.
02 Tactical Execution
Our approach focused on exceeding expectations at every touchpoint. We assigned a dedicated account manager, implemented 24/7 GPS tracking with client portal access, and maintained a 99.9% on-time delivery rate. Regular performance reviews and transparent communication built trust and demonstrated our scalability potential. Within 18 months, the partnership expanded from 5 to 25+ vehicles.
